In a landmark move set to reshape the global real estate franchise landscape, The Real Brokerage has announced a definitive agreement to acquire RE/MAX Holdings in a deal valued at approximately $880 million, including debt.
Under the terms of the agreement, RE/MAX shareholders will have the option to receive $13.80 per share in cash or 5.15 shares in the combined company, reflecting a structure designed to balance immediate liquidity with long-term value creation. Upon completion of the transaction, existing shareholders of Real Brokerage are expected to own approximately 59% of the combined entity, while RE/MAX shareholders will hold about 41%. The deal is expected to close in the second half of 2026, subject to customary regulatory approvals and shareholder consent.
The acquisition strategically combines Real Brokerage’s fast-growing, cloud-based and AI-powered brokerage model with RE/MAX’s established global franchise network spanning more than 120 countries and territories. RE/MAX brings to the combined entity a network of over 145,000 agents operating across nearly 8,500 offices worldwide, while Real Brokerage contributes its rapidly scaling agent base and proprietary technology stack. Together, the companies are expected to support more than 180,000 agents globally, significantly strengthening their competitive positioning across both traditional and digital-first real estate markets.
Commenting on the transaction, Tamir Poleg, Chairman and Chief Executive Officer of The Real Brokerage, said: “This transaction represents a significant milestone in our mission to build the most agent-centric, technology-enabled real estate platform in the world. RE/MAX’s global footprint and franchise expertise perfectly complement our innovative, cloud-based model, and together we can deliver greater value to agents, franchisees, and shareholders.”
Erik Carlson, Chief Executive Officer of RE/MAX Holdings, added: “By combining with Real, we are positioning our franchisees and agents to benefit from industry-leading technology, expanded resources, and a stronger competitive platform, while continuing to leverage the strength and recognition of the RE/MAX brand globally.”
On a pro forma basis, the combined company is expected to generate approximately $2.3 billion in annual revenue and $157 million in adjusted EBITDA, with anticipated annual cost synergies of around $30 million driven by operational efficiencies, platform integration, and shared services. To support the transaction, Real Brokerage has secured a $550 million financing commitment, ensuring that the deal is not contingent on external financing conditions.
The combined entity is expected to operate with both brands continuing independently within a unified platform structure, often referred to as Real REMAX Group, reflecting a hybrid model that blends high-margin franchising with a scalable, technology-driven brokerage ecosystem. For RE/MAX franchisees, the transaction is expected to unlock enhanced access to advanced digital tools, including AI-driven insights, transaction management systems, and integrated agent support infrastructure, without disrupting the core franchise model.
The deal comes at a time of increasing consolidation across the global real estate and franchising landscape, as companies seek greater scale, improved margins, and technological differentiation in an evolving market environment. The combination of Real Brokerage’s prop-tech capabilities with RE/MAX’s longstanding franchise infrastructure underscores a broader industry shift toward integrated, platform-driven growth models, positioning the merged company as a dominant force in next-generation real estate franchising worldwide.
