Reborn Coffee has entered into a strategic Memorandum of Understanding (MOU) with beverage and distribution company Visvita to expand its franchise supply chain across North America and other international markets, while developing a co-branded ready-to-drink (RTD) beverage range.
The non-binding agreement, announced September 25, will combine Reborn Coffee’s specialty coffee brand and roasting platform with Visvita’s production, supply and distribution infrastructure across the United States and Mexico. The companies plan to negotiate definitive agreements as they work toward expanding franchise supply and entering additional beverage channels.
Under the proposed partnership, Reborn Coffee plans to route franchise supply volumes through Visvita’s existing production and logistics infrastructure rather than develop separate capabilities. The arrangement is intended to support the coffee brand’s store expansion across North America and additional international markets while improving supply-chain efficiency.
The companies are also evaluating how Visvita’s distribution footprint and local partner network in Mexico could connect with Reborn Coffee’s Latin American franchise supply chain. The aim is to broaden franchise supply and product distribution across Mexico and other Latin American markets using infrastructure already established by Visvita.
The second part of the MOU focuses on the launch of a co-branded “Visvita Reborn” RTD beverage lineup. The companies plan to leverage Visvita’s existing supplier relationships with U.S. retailers to introduce the products through independent markets, larger retail accounts and online distribution channels.
As part of the initiative, Michael Aminpour, CEO of Visvita, and Daniel Aminpour, Director of Visvita, have been appointed Head Sales Advisory Leads to guide the global franchise expansion and RTD rollout.
“Visvita provides us distribution and production infrastructure that would otherwise take years and significant capital for us to build independently,” said Jung Jae Lim, CEO of Reborn Coffee. “By combining our brand and roasting platform with their robust supplier network in the U.S. and Mexico, we can scale franchise supply and enter the RTD category through channels already open to us. Our immediate focus is translating this framework into definitive agreements and measurable volume.”
For Reborn Coffee, the agreement adds supply-chain infrastructure to its broader franchise expansion strategy. The California-based specialty coffee company operates a franchise model alongside its company-operated business, with its expansion strategy focused on growing its retail footprint in the U.S. and internationally.
The company has previously announced franchise development commitments across multiple U.S. markets and internationally, as it works to build its franchise network. Its franchise model includes café and kiosk formats, providing operators with different options for entering the specialty coffee market.
The Visvita agreement is particularly relevant to the franchise model because the partnership is designed to address the supply and distribution requirements associated with a larger network. Rather than establishing an entirely separate production and logistics structure, Reborn intends to use Visvita’s existing infrastructure to support franchise volumes.
The companies also plan to continue discussions around potential strategic investment arrangements. However, the MOU itself does not require either party to enter into a definitive agreement, and there is no assurance that the proposed supply-chain or RTD initiatives will ultimately be implemented on the terms outlined in the MOU.
The partnership therefore gives Reborn Coffee a potential route to scale its franchise supply network while extending the brand beyond its coffee shops through packaged RTD products in U.S. retail and online channels.
