Jollibee Foods Corporation (JFC) has acquired All Day Fresh Co.Ltd., the operator and franchisor of South Korea’s Shabu All Day hot pot chain, for approximately $87 million, marking a significant move to strengthen its presence in the Asian hot pot market.
The acquisition was executed through JFC’s majority-owned subsidiary Jolli-K Co. Ltd., with the deal expected to be consolidated into JFC’s financial statements immediately upon closing. Analysts project the transaction will increase JFC’s revenues by 2 percent, lift the international business’s contribution to 46 percent of global revenues, and generate an 8 percent increase in global earnings before interest and taxes (EBIT) in 2026.
Founded in October 2014, All Day Fresh operates 169 ‘Shabu All Day’ restaurants across South Korea as of January 2025. The brand leads the domestic hot pot segment in both restaurant count and system-wide sales, generating approximately $285 million in annual sales, with per-store revenue averaging $2.4 million.
JFC highlighted that Shabu All Day is the undisputed category leader in Korea’s hot pot sector and a strategic complement to its existing Korean business, including the 2024 acquisition of Compose Coffee. “This transaction reinforces JFC’s commitment to its Chinese Cuisine segment and franchising initiatives, while opening a gateway to the fast-growing international hot pot market,” the company said in a statement.
The global hot pot market is projected to reach $90 billion by 2029, fuelled by consumer demand for healthier, interactive, and communal dining experiences. Shabu All Day’s franchising model, combined with its scalable operations, positions JFC to capitalize on this trend and expand its international footprint.
In addition to Shabu All Day, JFC continues to expand through franchising, with brands such as Jollibee, Highlands Coffee, The Coffee Bean & Tea Leaf, and Milksha contributing to its growing network of global stores. The company recently reported a 12 percent rise in preliminary fourth-quarter system-wide sales to ₱122.3 billion, driven by strong performance in both Philippine and international markets.
With this acquisition, JFC further cements its position as a major player in Asia’s quick-service and casual dining landscape, leveraging franchise-led growth and cross-border expansion to capture one of the fastest-growing segments in the region.
