Abha Garyali Peer is a seasoned business writer, editor and journalist with over 15 years of experience in media and business writing. She began her career in 2009, including an early stint in mainstream journalism with Hindustan Times before transitioning to specialized business writing and editorial roles. Abha has contributed extensively to platforms such as Franchise India, Elets Technomedia, and Adgully, where she served as Assistant Editor, covering advertising, marketing, media, digital and business trends with insight and authority. Her work includes interviews, exclusive features, and industry analysis, highlighting key developments across brands and sectors.