Saudi fragrance and oud company Dkhoun National Trading Co. has signed a franchise agreement with Gulf Amber L.L.C. to develop its brand in the United States.
Signed on August 10, 2026, the five-year renewable agreement gives Gulf Amber the right to open five Dkhoun branches in the US within four years. Dkhoun expects the agreement to begin having a financial impact in 2027, according to its disclosure to the Saudi Exchange.
The company said the value of the agreement cannot currently be determined because franchise and recurring fees depend on the terms agreed between the two parties. The disclosure also states that there are no related parties to the transaction.
Dkhoun has not disclosed the locations of the five planned stores, their individual opening dates or the investment required. The filing also does not specify a fixed franchise fee, royalty or marketing contribution for the US agreement.
Founded in 2010, Dkhoun specialises in perfumes, oud, bakhoor and incense. Its portfolio includes perfumes, oud oils, home fragrances, hair perfumes, body sprays and gift products.
The company’s investor-relations information states that Dkhoun has more than 61 stores across Saudi Arabia and the Gulf, supported by e-commerce operations. It also reports more than 50 strategic partnerships, a portfolio of more than 130 products across 16 brands and production capacity of more than 20,000 units per day.
The US deal follows a series of franchise agreements that have expanded Dkhoun’s international pipeline.
In December 2025, the company signed a five-year renewable agreement with Khalid bin Hamad bin Abdullah Al Alawi Trading Company to develop 16 Dkhoun branches in Oman within three years.
In May 2026, Dkhoun signed another five-year renewable agreement with Ashdud Investment Company for four branches in Cairo, Egypt, within three years. Dkhoun expected the Egypt agreement to begin contributing financially in the second half of 2026, although its value was not fixed because franchise and recurring fees depend on the agreement’s terms.
With the five US stores, Dkhoun’s three recently announced international franchise agreements now cover 25 planned locations across Oman, Egypt and the United States.
The Oman and Egypt agreements each provide three years for the respective store development programmes, while Gulf Amber has four years to develop the five US locations. All three agreements have five-year renewable terms.
The US agreement gives Dkhoun a local franchise partner for its entry into the American market, while Gulf Amber will lead the development of the five planned locations. It marks Dkhoun’s expansion beyond its established Saudi, Gulf and Middle Eastern markets as the company continues to use franchising to grow its international footprint.
