German fashion brand Hugo Boss reported modest growth in its latest fiscal year, as weaker demand in China affected its performance in Asia.
The company recorded annual sales of about €4.27 billion, slightly lower than the previous year due to currency pressure and cautious consumer spending. On a currency adjusted basis, sales increased around two percent.
Regional performance remained mixed. Sales in Asia Pacific fell about five percent, largely due to weak demand in China. In contrast, revenue in Europe, the Middle East and Africa rose around two percent, supported by stronger sales in markets such as Germany and France. The Americas grew about three percent, helped by improving business in the United States.
The company ended the year on a stronger note. In the fourth quarter, sales rose about seven percent on a currency adjusted basis, driven by stronger store traffic, a successful holiday season and new brand initiatives.
Across product categories, Boss Menswear sales increased about three percent, while Boss Womenswear declined about five percent and the Hugo label fell about four percent. Revenue from the company’s licensing business also declined by around five percent.
Despite uneven demand, profitability improved. Operating profit rose about eight percent to €391 million, supported by stronger performance in the final quarter and operational efficiencies.
Founded in Germany, Hugo Boss operates a global network of stores and wholesale partners and continues to invest in retail, digital channels and brand building to support long term growth.
