RNR Tire Express has unveiled DX3 Brands, a new multi-brand franchisor platform that marks a structural shift from a single-brand system to a broader franchise growth engine, with the company already onboarding dining-entertainment concept Gigglewaters as its first partner.
The Tampa-based tire and custom wheels franchise operator said DX3 Brands will act as the parent organization for RNR Tire Express while providing infrastructure, operational expertise and franchise support to additional concepts looking to scale.
“DX3 Brands marks the next phase in our evolution,” said Adam Sutton, CEO of RNR Tire Express and DX3 Brands. “We’re leveraging that infrastructure to scale additional concepts and create new opportunities for franchisees.”
The move formalises RNR’s transition into a multi-brand franchising platform after more than two decades of building its core business. Founded in 2000, RNR Tire Express today operates over 200 locations across 30 U.S. states and generates more than $350 million in annual revenue.
DX3 Brands debuts with Gigglewaters, an award-winning “eatertainment” concept that blends a full-service restaurant and bar with a single-screen classic movie theatre. The 1920s-inspired concept, founded in 2018 in Florida, is known for combining elevated comfort food, craft cocktails and immersive guest experiences.
The brand includes a flagship location and mobile food truck and is now set to expand through franchising under the DX3 platform.
RNR said the new structure is designed to help both existing and new brands grow using its established franchise systems, with DX3 providing shared services, operational support and a common culture framework built around “Culture, Customers and Community.”
“From the beginning, it was clear the Gigglewaters team shares our commitment to building a strong, people-first culture,” Sutton added, calling the partnership a “natural next step.”
The company is actively seeking franchise partners to expand Gigglewaters and plans to add more concepts under the DX3 umbrella, signalling a longer-term strategy to build a diversified, multi-brand franchise portfolio.
