The UK pizza chain is introducing new kitchen and delivery systems, with a Bristol outlet serving as a testing ground for operational changes ahead of its 2027 growth plans.
UK-based pizza franchise Fireaway is tightening its operational systems as it prepares for further expansion across the UK and international markets. The company is introducing an integrated kitchen and delivery management system designed to improve service speed, streamline food preparation and strengthen consistency across its growing franchise network.
The new operating model is being tested at Fireaway’s Bristol restaurant, which began operating under the updated format in October 2026. The system connects kitchen preparation with delivery logistics through demand forecasting, food preparation scheduling and real-time driver tracking.
Under the new targets, Fireaway aims to have takeaway orders ready two to three minutes before customer collection. It is targeting an average rack time of three minutes, dispatch within three minutes of cooking and delivery within 10 minutes of leaving the oven. In-store orders are expected to be served within six minutes.
The company is also moving towards individual-order deliveries rather than combining multiple orders, with the aim of reducing transit times and maintaining product quality.
Managing Director Anis Hadji said Fireaway had been investing in its operational infrastructure, technology, product quality and customer experience to support sustainable expansion.
The changes will not require existing franchisees to immediately invest in upgrading their restaurants. Instead, the company plans to introduce the new systems through scheduled refurbishments and when franchise partners choose to reinvest in their businesses.
The Bristol outlet will serve as a testing ground before Fireaway considers a wider rollout across its network.
Fireaway currently operates more than 150 outlets in the UK, with its wider network also extending into international markets. Its development pipeline includes Ireland, Spain, Portugal and the Cayman Islands, while the company is preparing to enter Dubai with its first restaurant.
The brand is also exploring alternative franchise formats, including smaller concession outlets and non-traditional locations. In September 2026, it introduced a convenience-store concession at a Welcome store in Rickmansworth, Hertfordshire, operated by franchisee Dilan Patel.
Founded in 2016 by Mario Aleppo, Fireaway has built its business around freshly prepared pizzas cooked in stone-fired ovens. Its franchise model has supported expansion across the UK and overseas markets.
For prospective franchisees, the company’s published recruitment information indicates a minimum investment of £200,000, with at least £100,000 in liquid capital. The preferred restaurant size ranges from 800 to 2,000 sq. ft., with seating capacity for at least 10 customers.
Fireaway is continuing to seek franchise partners across the UK, with identified development locations including Liverpool, Chester, York, Hull, Bradford, Wakefield, Sheffield, Colchester and Chelmsford.
The company is also targeting experienced franchise operators and multi-unit investors as it develops its domestic and international pipeline.
The latest operational changes reflect Fireaway’s focus on strengthening the infrastructure of its franchise network while preparing for its next stage of restaurant expansion.
