The Big Biscuit is entering 2026 with a sharpened focus on strategic franchise expansion, targeting experienced multi-unit operators as the breakfast-and-lunch chain looks to build on recent momentum across the Midwest and new U.S. markets.
Founded in Missouri in 2000 and franchising since 2019-2020, the daytime dining brand has grown to nearly 30 locations across Kansas, Missouri, Oklahoma and Arkansas, while actively pursuing expansion opportunities in Texas and additional regional markets.
The company said its 2026 growth strategy centres on “intentional” expansion rather than rapid unit proliferation, with leadership emphasizing operational alignment, culture fit and long-term sustainability in franchise recruitment.
Chad Offerdahl, President and CEO of The Big Biscuit, has been leading the company’s next phase of growth as the brand continues expanding beyond its traditional Midwest footprint. According to recent company statements, the chain is prioritizing operators with restaurant experience, strong operating infrastructure and a community-oriented mindset.
“Communities across Beaumont value the same thing we do- connection, hospitality and a breakfast restaurant to bring people together,” Offerdahl said while discussing the company’s Texas expansion strategy. “We’re looking for experienced restaurant operators who share our passion for hospitality and community initiatives.”
The brand’s franchise model is built around the breakfast daypart, with restaurants operating daily from 6:30 a.m. to 2:30 p.m. The company says the limited operating hours create a more lifestyle-friendly model for franchisees and employees while lowering labour and operational complexity compared with full-day restaurant concepts.
According to The Big Biscuit’s franchise disclosure information, the concept reports average unit volumes of approximately $1.6 million, with franchise fees of $40,000 and royalty fees of 5%. Initial investment costs range from roughly $1.06 million to $1.66 million.
The company has also continued investing in operational technology and speed-to-service initiatives. The brand says its average ticket times range between six and seven minutes, supported by kitchen display systems, handheld POS devices and digital seating tools designed to improve table turnover and guest experience.
Alongside franchise development, The Big Biscuit has been increasing menu innovation and brand marketing efforts. In recent months, the company rolled out new menu additions, seasonal offerings and nutrition-focused campaigns, including a “Protein Packed” initiative launched at the start of 2026 targeting health-conscious breakfast consumers.
“As we’ve grown steadily and thoughtfully, we’ve remained guided by our hometown hospitality and focus on doing right by our guests,” Offerdahl said in the company’s 25th anniversary announcement.
The company is currently focusing franchise recruitment efforts on markets including Dallas-Fort Worth, St. Louis and other regional growth corridors, while existing franchisees continue developing additional locations across Arkansas, Kansas and Oklahoma.
