FaceGym is bringing its facial fitness concept to Liverpool ONE through franchise partner Vivo Studios, with a £300,000-plus investment and a wider target of 28 UK studios over three years.
London-founded facial fitness brand FaceGym is set to open its first studio in Liverpool on 10 December 2026, extending its UK footprint through franchising. The new 500 sq ft studio will be located on Peter’s Lane at Liverpool ONE and represents an investment of more than £300,000. The opening is expected to create 12 jobs.
The Liverpool studio will be operated by franchise partner Vivo Studios, marking its third FaceGym location. The operator already runs two studios in Manchester, on King Street and at Selfridges Trafford. The Liverpool opening extends Vivo Studios’ presence across the North West and reflects FaceGym’s strategy of working with local operators to accelerate its national expansion.
FaceGym’s Liverpool launch forms part of its wider UK growth programme, which targets 28 studios over the next three years. The brand has already expanded beyond its original London base through franchise locations in Canary Wharf, Broadgate, Leeds and Cambridge, alongside its Manchester operations.
Founded in London in 2014 by Inge Theron, FaceGym has developed a distinctive proposition that positions facial treatments as workouts. Its concept combines manual facial massage techniques, muscle stimulation and advanced skincare technology to deliver non-invasive facial treatments. The business also generates revenue through memberships, skincare products and at-home facial fitness tools.
The company formally introduced its UK franchise model in 2026, opening a new route to expansion beyond company-operated studios. Its initial franchise rollout included Cambridge, Richmond, Liverpool Street and Manchester, with operators bringing experience across retail, foodservice and multi-site franchise businesses.
FaceGym CEO Angelo Castello said: “Franchising is central to how we’re growing FaceGym in the UK, and Vivo Studios has shown exactly what a strong local partner can do in Manchester. Liverpool ONE is one of the UK’s leading retail destinations, and it’s the perfect home for our first Liverpool studio.”
Minesh Solanki, Managing Director of Vivo Studios, said Liverpool ONE was the operator’s first choice for the next stage of its North West expansion, citing the destination’s footfall and growing demand for beauty and wellness experiences.
Clare Dutton, portfolio director at Landsec, said the arrival of FaceGym would strengthen Liverpool ONE’s premium retail and wellness offering.
The expansion highlights FaceGym’s ambition to scale a specialist beauty and wellness concept through franchising, taking its facial fitness proposition into more UK markets. With an established international presence in London, New York and Los Angeles, the 28-studio UK target represents a significant step in building a larger network through franchise partnerships.
