Dunkin’ is expanding its lifestyle marketing strategy with a new collaboration with viral clothing brand Parke, unveiling an exclusive beverage, limited-edition apparel, co-branded merchandise and a curated lineup of summer drinks designed to deepen customer engagement and drive traffic across its franchised restaurant network.
Announced on July 15, the collaboration launches nationwide in the U.S. on July 17, bringing together what the companies describe as two everyday essentials: Dunkin’s coffee runs and Parke’s elevated casual fashion.
At the centre of the partnership is the Parke Daydream Refresher, a limited-time beverage combining Strawberry Dragonfruit Refresher, a strawberry flavour shot, oatmilk, and a layer of Pink Strawberry Cold Foam, creating what Dunkin’ calls a “triple strawberry” flavour profile. The drink will be available at participating Dunkin’ restaurants nationwide beginning July 17.
To celebrate the launch, customers who purchase a Parke Daydream Refresher on July 17 will receive a limited-edition Parke tumbler at participating Dunkin’ restaurants while supplies last, adding an exclusive in-store incentive for guests.
The partnership also introduces Parke Perfect Sips, an exclusive collection of seven beverages available to Dunkin’ Rewards members through the Dunkin’ app.
The app-exclusive lineup is designed to encourage digital engagement while highlighting Dunkin’s expanding beverage customization platform.
Beyond beverages, the companies are launching a limited-edition Parke x Dunkin’ apparel collection, inspired by Dunkin’s signature pink and orange branding. The collection goes live at 10 a.m. ET on July 17 exclusively through Parke’s website and features. The varsity sweatshirts feature donut embroidery and custom co-branded patches, blending Parke’s minimalist aesthetic with Dunkin’s recognizable brand identity.
A second merchandise release follows on July 20, when Parke x Dunkin’ stainless-steel tumblers will go on sale at 10 a.m.
“At Dunkin’, we’ve always been part of our guests’ everyday rituals, from their morning coffee run to the moments in between,” said Jill Nelson, Chief Marketing Officer at Dunkin’. “Partnering with Parke lets us tap into that routine in a new way, pairing craveable, summer-ready drinks like the Parke Daydream Refresher and our Parke Perfect Sips lineup with effortless style through a limited-edition apparel collection that reflects how our guests show up every day.”
Chelsea Parke Goles, Founder, CEO and Creative Director of Parke, said the collaboration celebrates the role both brands play in consumers’ daily routines. “Dunkin’ has always been part of the routine… We just made it Parke,” she said.
The partnership follows Dunkin’s recent consumer-focused collaborations, including its King Kylie Collection with Kylie Jenner, underscoring the company’s strategy of using fashion, celebrity and pop culture partnerships to attract younger consumers and strengthen loyalty engagement.
Founded in 1950, Dunkin’ has grown into one of the world’s largest quick-service coffee and bakery franchise brands. Today, the chain operates more than 14,200 restaurants across nearly 40 global markets, with the overwhelming majority of locations owned and operated by franchisees under the Inspire Brands portfolio.
While the Parke collaboration is a consumer marketing initiative rather than a franchise development announcement, such campaigns play an increasingly important role in supporting franchisees by driving guest visits, boosting digital engagement through the Dunkin’ Rewards platform, increasing average ticket sizes through premium beverages and merchandise, and reinforcing brand relevance among younger consumers.
