Myntra Jabong India Pvt. Ltd. (MJIPL), the wholesale and B2B arm of Myntra, has entered into a strategic master franchise partnership with Italy’s Benetton Group to accelerate the growth of premium fashion label Sisley in India, marking a significant expansion of the brand’s retail footprint through both online and offline channels.
Under the agreement, MJIPL has secured the rights to distribute Sisley’s product portfolio in India and will lead the brand’s omni-channel expansion. As part of the master franchise arrangement, Myntra’s B2B business will work with its licensed franchise partners to establish Sisley Exclusive Brand Outlets (EBOs) and shop-in-shop formats across key Indian markets in the coming months, while strengthening the brand’s digital presence.
The partnership further strengthens Myntra’s strategy of bringing premium international fashion brands to Indian consumers through an integrated online and offline retail model.
“We are excited to bring Sisley, a Benetton Group-owned brand, into our growing portfolio of premium international fashion brands,” said Venu Nair, Chief of Strategic Partnerships and Omni-Channel at Myntra, in the company’s announcement. He further added: “The brand’s accessible Italian style, anchored in fashionability, quality and trend-led design, makes it a highly exciting proposition for Indian customers seeking versatile wardrobes for multiple occasions. With a strong playbook in exponentially building adoption for global brands ground-up, we are looking forward to unlocking the next phase of growth in Sisley’s India growth journey.”
For Benetton Group, the partnership represents another step in strengthening Sisley’s international expansion strategy, with India identified as a high-growth market for premium fashion.
“Sisley has established itself as one of Benetton Group’s premium fashion brands, known for its contemporary Italian style and distinctive design DNA,” said Nicola Capone, CEO, Distribution, Benetton Group. “As we continue to strengthen the brand’s international presence, India represents a highly promising market with significant long-term potential. Our partnership with Myntra Jabong India Pvt. Ltd. is an important step in that journey. With their deep understanding of the Indian fashion landscape and strong omni-channel capabilities, we are confident this collaboration will help us build a strong presence, expand our reach and introduce Sisley’s distinctive perspective on fashion to consumers across India.”
Founded in Paris in 1968, Sisley became part of the Benetton Group in 1974 and has evolved into the group’s premium fashion label. Today, the brand operates more than 400 points of sale across over 40 countries, offering contemporary apparel and accessories for men and women.
The latest agreement also marks a new phase in Sisley’s India strategy. The brand first entered the Indian market in 2006, followed by an expansion partnership with Trent Ltd. in 2007. The new master franchise with MJIPL is expected to leverage Myntra’s extensive fashion ecosystem, omni-channel capabilities and franchise network to significantly scale Sisley’s presence across the country.
