The Indonesian frozen yoghurt franchise has opened at Greenhills Mall under a master franchise agreement, marking its third international market after expanding into the UAE and Saudi Arabia.
Indonesian frozen yoghurt brand Sour Sally has officially entered the Philippines, opening its first outlet at Greenhills Mall in San Juan City, Metro Manila. The launch marks another step in the brand’s international franchising strategy, backed by a master franchise agreement signed in 2025 that targets 48 outlets across the Philippines over five years.
Founded in Jakarta in 2008 by Donny Pramono, Sour Sally specialises in frozen yoghurt and has developed a presence in Indonesia and international markets through franchise partnerships. Its Philippine expansion is being undertaken with local franchise partners Frank Lao and Janica Faye Lao.
The opening ceremony at Greenhills Mall was attended by representatives of the Indonesian Embassy in Manila, including Victorina Hesti Dewayani, Deputy Chief of Mission. Christian Jordan Mailoa, Head of International Franchise Development at Sour Sally Group, announced the opening, describing it as an important milestone in the company’s international development.
The Philippine agreement was signed in March 2025 as part of Sour Sally’s wider strategy to take Indonesian food and beverage brands into overseas markets. The five-year development target of 48 outlets provides the framework for building a nationwide network, with Metro Manila expected to be a key market for the brand.
Sour Sally’s international expansion has also included master franchise agreements in the United Arab Emirates and Saudi Arabia. The company’s Middle Eastern agreements, signed in October 2024, outlined plans for at least 15 outlets in each country, representing a combined development commitment of 30 stores.
The brand has continued to expand its Indonesian network alongside overseas development. Its international franchise website reports more than 150 outlets in Indonesia, alongside operations in the UAE and Saudi Arabia. Its global footprint now includes its first Philippine location.
A key differentiator in Sour Sally’s product portfolio is its signature Black Sakura frozen yoghurt, a black-coloured yoghurt product developed using activated charcoal. The company has positioned its offering around frozen desserts, probiotic ingredients and a health-oriented product proposition.
With the Philippines now added to its international expansion map, Sour Sally is looking to build a larger franchise network through local partnerships, taking its Indonesian frozen yoghurt concept into another Southeast Asian market.
