Hyatt Hotels Corporation has announced a master franchise agreement with Dossen Group to introduce its Hyatt Select brand across the Chinese mainland. The partnership, signed with Dossen subsidiary Huanyue International Holdings (Hainan) Co., Ltd., will see the exclusive development and operation of the brand, marking a strategic expansion into China’s fast-evolving upper-midscale hotel segment.
The collaboration combines Hyatt’s global brand strength with Dossen Group’s extensive domestic network and operational expertise. Designed for modern, on-the-go travellers, Hyatt Select will offer a streamlined yet high-quality experience centred on comfort, convenience and consistency, featuring contemporary design and essential-first amenities. Guests will also have access to Hyatt’s global loyalty ecosystem, World of Hyatt, which now has more than 66 million members worldwide.
Positioned within Hyatt’s Essentials portfolio, the Hyatt Select brand has been developed to deliver long-term value for hotel owners. Its operating model emphasizes efficiency, with flexible pathways ranging from new builds to conversions, alongside cost-effective design intended to lower entry barriers while driving attractive returns. The brand will also leverage Hyatt’s global commercial platform to enhance distribution, optimize performance and support sustained growth.
“This collaboration with Dossen Group is a pivotal step forward in our thoughtful growth strategy for China,” said Stephen Ho, President, Greater China and Growth, Asia Pacific, Hyatt. “Dossen’s proven scale, deep market expertise, and innovative, tech-driven approach make them the ideal franchisee to bring the Hyatt Select experience to travellers across the country. The introduction of the Hyatt Select brand in our Essentials portfolio strengthens our ability to serve a wider range of stay occasions and reinforces our commitment to this priority market.”
“The strategic collaboration with Hyatt reflects our shared values and long-term vision,” said Xinhua Cheng, Founder, Chairman and CEO of Dossen Group. “Hyatt’s global brand strength and innovative approach bring strong commercial resources and proven operating systems, while Dossen’s deep China market insight, nationwide network and efficient execution provide end-to-end support for Hyatt Select hotels. Together, we will leverage our complementary strengths to drive high-quality growth of the brand in China.”
The launch comes as China’s upper-midscale hotel sector enters a new phase, driven by increasingly sophisticated guest expectations and a rising demand for internationally recognized brands offering reliable, enhanced yet affordable experiences.
“This collaboration underscores our confidence in the long-term potential of China’s upper-midscale segment,” said Owen Xing, Executive Managing Director, Growth & Operations, Greater China, Hyatt. “Hyatt Select hotels are purpose-built to meet the needs of modern travellers in this market, offering reliable quality, smart design and a seamless stay experience. With Dossen’s strong execution capabilities, we are well positioned to scale the brand quickly and successfully across key destinations in China.”
“As a subsidiary of Dossen Group responsible for the exclusive development and operation of the Hyatt Select hotels in China, we have strong confidence in its long-term success in the market,” said Ji Hongjun, Chairman and Chief Executive Officer of Huanyue International Holdings (Hainan) Co., Ltd. “By combining Hyatt’s global quality standards with our local market expertise and development capabilities, we are well equipped to build a highly competitive brand that resonates with both owners and guests, and to drive its sustainable growth across the market.”
