US-based sandwich chain Which Wich has signed a multi-unit franchise agreement to expand across London, reinforcing its push to scale in the UK market.
The deal has been inked with franchise partner Reza Hassanadeh, who will spearhead the rollout of multiple outlets across key locations in the capital, including high streets, transport hubs and retail centres.
Commenting on the expansion, Rami Awada, Managing Director and Master Franchisee, Which Wich, United Kingdom said: “We are seeing strong momentum across the UK, and London remains a key market for our growth. This agreement allows us to accelerate our presence in the capital while continuing to build into new regions.” He added that the brand’s cluster-based expansion strategy is helping it scale efficiently across multiple UK cities.
Franchise partner Reza Hassanadeh said: “We are excited to bring Which Wich to more locations across London. The brand’s focus on quality and customisation strongly resonates with the market here, and we see significant opportunity for growth.”
The London agreement is part of a wider UK expansion strategy focused on developing regional clusters. Beyond the capital, Which Wich is targeting cities including Bristol, Swansea and Glasgow as it builds density across the market.
The brand entered the UK in 2018 and currently operates a growing footprint, including sites in London and Cardiff.
Globally, Which Wich operates more than 300 locations and continues to expand through a franchise-led model. As part of its UK growth playbook, the company has also partnered with Seattle’s Best Coffee to enhance its in-store offering and drive incremental footfall.
