Global lifestyle retailer MINISO has launched Malaysia’s first MINISO LAND at Sunway Pyramid, introducing its largest experiential store format in Southeast Asia.
Spanning 1,700 square metres, the flagship features more than 8,000 curated SKUs, with IP merchandise accounting for over 70 percent of the assortment. The store is designed around 15 themed retail and interactive zones, blending shopping with immersive installations to drive higher engagement, longer dwell time, and stronger basket sizes, which makes it a key focus for franchise partners in high-growth markets.
The gold-toned interiors and playful bulb-inspired design elements create a vibrant, destination-led retail environment. Dedicated zones showcase home and lifestyle, beauty, toys, and gifting, alongside character-driven collections. Large-scale installations inspired by Stitch and Snoopy enhance visual merchandising and social media appeal.
The store also marks the Malaysia debut of retro arcade icon Pac-Man and MINISO’s proprietary YOYO IP series, reinforcing the brand’s strategy of building a multi-category IP ecosystem that encourages collectability and repeat visits.
Positioned within one of Malaysia’s leading retail destinations, the opening strengthens MINISO’s Southeast Asia footprint and highlights the scalability of the MINISO LAND format across global franchise markets.
