Chinese lifestyle retailer MINISO is expanding its Canadian footprint with a new large-format store, introducing its SUPER MINISO concept to international markets as it strengthens its focus on licensed merchandise and experiential retail.
Chinese lifestyle retailer MINISO has opened its first overseas SUPER MINISO store at Square One Shopping Centre in Mississauga, Ontario, marking a new phase in its international expansion strategy. The store opened on October 10, combining everyday lifestyle products with character merchandise, collectibles and themed shopping experiences.
The new location features the Canadian debut of the full Naruto collection and MINISO’s Stitch Hit Snooze Series. Upcoming launches include merchandise inspired by Demon Hunter and Chiikawa, the company’s proprietary character YOYO, Hello Kitty and Friends, Mofusand and Marvel.
MINISO plans to open three additional Canadian locations between October and November 2026, including SUPER MINISO stores in Winnipeg and Montréal and its first MINISO LAND location in Toronto. The expansion follows the opening of its largest Canadian store at West Edmonton Mall in November 2025. Spanning more than 1,000 square metres, that location featured over 5,000 intellectual property (IP)-based stock-keeping units and recorded the brand’s highest single-day sales in North America, according to the company.
Founded in China in 2013 by entrepreneur Ye Guofu, MINISO has expanded into an international lifestyle retail business selling household goods, beauty products, accessories, toys, stationery and gifts. Its growth combines company-operated stores with local retail partners and distributors, depending on the market. Under its retail partner model, local partners typically invest in and operate stores, while MINISO provides support covering store design, training, merchandising and inventory management. The ownership structure of the new Mississauga store has not been publicly confirmed.
According to its June 2026 interim results, MINISO Group operated 8,674 stores worldwide as of June 30, including 8,309 MINISO-branded stores and 365 TOP TOY locations. The MINISO network comprised 4,665 stores in mainland China and 3,644 overseas locations. North America accounted for 536 MINISO stores, an increase of 142 year on year.
For the six months ended June 30, 2026, the group reported revenue of RMB11.50 billion, up 22.4% year on year, while North American revenue grew 37%.
The launch of SUPER MINISO overseas extends the retailer’s strategy of combining affordable lifestyle products with licensed intellectual property and immersive retail formats. With further openings planned in Canada, MINISO is looking to build on its North American momentum while creating more space for collectible merchandise and brand collaborations.
