The UK pizza franchise is introducing a redesigned store concept centred on visible food preparation as it develops its restaurant format for the next phase of expansion.
UK-based pizza franchise, Fireaway Pizza has unveiled a new restaurant design and brand identity with the opening of its Bristol site, introducing an open-kitchen format that puts pizza preparation at the centre of the customer experience.
Located on Oxford Street in Totterdown, the restaurant showcases the brand’s revised interiors, updated typography and redesigned logo. Customers can watch pizzas being prepared, from stretching the dough and adding toppings to baking them in the oven. The concept combines darker finishes, timber, stainless steel and warm lighting, with the brand’s signature orange used more selectively.
The redesign comes as Fireaway continues to expand through franchising in the UK and overseas. The company has established a substantial UK restaurant network and an international presence spanning markets including Ireland, Spain, Portugal and the Cayman Islands. Its latest format is intended to create a more consistent customer experience while improving kitchen workflow for franchise operators.
Anis Hadji, Managing Director of Fireaway, said: “Fireaway has come a long way in a short time, and as we head into our next phase of growth, every part of the business has to evolve with us: our technology, our operations, our product and now our stores. What we’ve built in Bristol shows exactly who we are. You can see the quality, feel the personality and watch your pizza being made right in front of you. As we grow, that connection between our customers and the people making their food is something we’re determined to protect.”
The company said the new design was developed by its in-house marketing and design team, incorporating feedback from customers and franchisees. The kitchen layout has been reworked to make preparation more visible while supporting staff movement and service efficiency.
Steve Goodger, Lead Designer at Fireaway, said: “We started with one question: what makes a Fireaway pizza different, and how do we let people see it? The answer was everything that happens in the kitchen: the 48-hour proved dough, the stretch, the fire, so we built the whole store around it. The orange is still unmistakably Fireaway, but we’ve used it with more restraint, alongside darker finishes, timber and warm light, so the food and the people making it do the talking.”
The new format will initially be introduced through future restaurant openings, with the company planning to extend the design across its existing estate as locations become due for refurbishment. This approach allows franchisees to consider the investment alongside their individual business requirements rather than undertaking immediate upgrades across the network.
Fireaway has also been exploring alternative operating formats. In September 2026, the brand launched a concession inside a Welcome convenience store in Rickmansworth, Hertfordshire, extending its presence beyond the traditional standalone restaurant model. The site was operated by franchisee Dilan Patel, who also has interests in multiple Welcome stores.
The Bristol opening and the convenience-store concession reflect the brand’s efforts to develop different ways of reaching customers while building its franchise network.
Fireaway’s published franchise requirements indicate an initial investment of £200,000 or more, with at least £100,000 in liquid capital. The company lists prospective restaurant sizes of approximately 800 to 2,000 square feet, with a minimum of 10 seats. Investment requirements, fees and property costs should be confirmed directly with the franchisor before prospective partners make a commitment.
