Dessert brand MilkShake Factory is expanding its footprint in New Jersey with a new franchisee-led store set to open on March 21 in Florham Park, marking continued momentum in the Northeast market.
The upcoming location, led by franchisee Julie Hagovsky, will be located at 187 Columbia Turnpike and is part of a broader multi-unit agreement that includes two additional stores in development.
Hagovsky emphasized the brand’s legacy and product quality as key drivers behind her investment. “I was drawn to MilkShake Factory because of its rich history and commitment to quality,” she said. “The brand has a strong family-oriented culture, and I’m excited to bring that experience to the Florham Park community.”
The new outlet is expected to serve as a dedicated dessert destination in the area, aligning with the town’s family-friendly demographic. Hagovsky added that the concept fills a gap in the local market while offering a space for customers to gather and enjoy handcrafted treats.
MilkShake Factory, which traces its roots back to a family-owned chocolate shop founded in Pittsburgh in 1914, has been accelerating its franchise expansion since launching its franchise program in 2023. The New Jersey push includes previously announced locations in Jersey City and Somerville, underscoring a multi-unit growth strategy in the state.
With this opening, the brand continues to scale through local franchise partnerships while maintaining its focus on heritage, quality, and community-driven experiences.
