Appliance repair franchise Pacifica Local has expanded its UK franchise network with the launch of two new territories in Wembley and Staines, welcoming three new franchise partners as demand for its home appliance repair services continues to grow.
The latest expansion brings together two distinct franchise journeys. In Wembley, cousins Iain Lawson and Alrick Robinson have launched a new Pacifica Local business after seeking a franchise that combined brand strength with comprehensive operational support. Meanwhile, in Staines, experienced appliance engineer Muhammad Iqbal has converted his established independent repair business into a Pacifica Local franchise to accelerate growth.
The new openings reflect Pacifica Local’s strategy of attracting both aspiring entrepreneurs and experienced industry professionals through its franchise model, which combines national brand recognition, technical training, operational systems and ongoing business support.
Family Partnership Drives Wembley Launch
The Wembley franchise sees cousins Lawson and Robinson combine complementary skill sets to build their local business. Lawson brings several years of appliance repair experience, while Robinson contributes business management expertise, creating a partnership aimed at serving the local community while building a long-term family enterprise.
Having previously experienced franchising, Robinson said Pacifica Local stood out for its transparent approach and supportive culture. “I’d experienced franchising before and had some reservations. Pacifica Local felt different from the very beginning. Those initial conversations put me at ease and gave me the confidence that this was the right decision,” he said.
Lawson added that the strength of the national brand was a key attraction. “Not only were the team really friendly and supportive but having the national recognition of a brand like Pacifica is a real game-changer. You’re building your own business but you’re never doing it alone.”
Experienced Engineer Scales Business Through Franchising
In Staines, Muhammad Iqbal chose a different route into the Pacifica Local network by transitioning his existing appliance repair business into the franchise system.
Iqbal said the move was driven by a desire to unlock greater growth through established business systems and brand recognition. “My business had solid foundations but I knew there was more potential to unlock. The franchise opportunity at Pacifica Local gave me access to the systems, brand recognition and support I need to take things to the next level, while giving me the freedom to run my own business.”
Since joining the network, Iqbal said increased customer demand has enabled him to recruit his first engineer, marking the next stage in the expansion of his business. “Bringing another engineer into the fold has been a great step forward. With the continued backing of Pacifica Local, I have no doubt we will continue to grow.”
Support-Led Franchise Model
Pacifica Local’s franchise model is designed to provide partners with technical training, established operating systems, marketing support and ongoing business guidance. The company also promotes a “repair rather than replace” approach, helping franchisees deliver sustainable appliance repair services within their local communities.
For Robinson, the structured training programme helped ease concerns about entering a new industry. “Coming from a non-engineering background, I was a little unsure of what to expect but the training was amazing. I left knowing I could go out and deliver a great service for our customers.”
Lawson said the continued support from the franchisor has been equally valuable. “Head office genuinely cares about its franchise partners. They’re always on hand to help you out if you have any queries, no question is too big or too small. It’s great to know you have that backing as you’re starting out on your journey.”
Commenting on the latest franchise launches, Lee Garland, Head of Franchising at Pacifica Local, said the additions demonstrate the flexibility of the company’s franchise model. “It’s fantastic to welcome Iain, Alrick and Muhammad to the Pacifica Local network. They each bring a unique skillset, showing there’s no single route to becoming a Pacifica Local franchise partner.
“Whether someone is starting a new venture or looking to grow an existing operation, our role is to provide the tools, training and guidance needed to help them succeed. We’re excited to continue expanding and welcome more ambitious franchise partners as our franchise network continues to grow.”
The latest additions strengthen Pacifica Local’s growing UK footprint as the company continues recruiting franchise partners seeking opportunities in the home appliance repair sector while expanding access to local repair services across the country.
