Lanvin Group, the global luxury fashion conglomerate that includes iconic brands such as Lanvin, Sergio Rossi, St. John Knits and Wolford AG, announced the appointment of Marco Pozzo as the new Chief Executive Officer and Chairman of the Management Board of Wolford AG, effective 1 March 2026. The decision was approved by Wolford’s Supervisory Board as part of a broader strategic realignment.
Pozzo, who joined Wolford’s Management Board on 7 July 2025 and previously served as Deputy CEO, will lead the Austrian luxury brand through its next phase of transformation. The promotion reflects Lanvin Group’s confidence in his leadership and performance since joining Wolford, particularly in advancing key restructuring initiatives designed to strengthen customer confidence and support Wolford’s strategic priorities.
Strategic Priorities Amid Market Challenges
Wolford AG, founded in 1950 and headquartered in Bregenz, Austria, is a heritage luxury brand known for its high‑quality hosiery, bodywear, lingerie and accessories. The company operates globally with a network of monobrand boutiques, partner stores and wholesale partners across more than 50 countries. Wolford’s products are manufactured with strict quality and sustainability standards in its European facilities.
Under Lanvin Group’s ownership, which positions Wolford within a portfolio of established fashion houses, the new leadership shift comes at a time when the broader luxury goods sector faces economic and operational pressures, including slowing sales in some markets and the need for tighter cost discipline and strategic focus.
Business Outlook & Franchise Implications
For franchise partners, wholesale distributors and retail stakeholders, Pozzo’s appointment signals a reinforced commitment to strategic continuity and operational execution under the Lanvin Group umbrella. His leadership is expected to accelerate Wolford’s transformation plan, enhance omni‑channel retail performance, and cultivate stronger customer engagement across key markets.
