ActionCOACH UK’s franchise satisfaction score rises to 84% in 2026, as it and TaxAssist become the only two UK brands to maintain an uninterrupted five-star record since 2013.
ActionCOACH UK has achieved five-star franchisee satisfaction for the 14th consecutive year, retaining its place among the UK’s highest-rated franchise networks in the independent WorkBuzz Franchise Satisfaction Benchmark Survey.
The latest results show that ActionCOACH UK and TaxAssist are the only two franchise brands to have secured five-star satisfaction ratings in every annual survey since it began in 2013. Until this year, four brands shared the distinction.
ActionCOACH UK recorded a franchise satisfaction score of 84% in 2026, up from 78% in 2025, with franchise partners highlighting the brand’s training, ongoing support and collaborative network.
According to the survey, 98% of franchise partners agreed that continuous training and field support helped them grow their businesses, while 96% praised the strength of peer support and the sharing of knowledge across the network. A further 93% said they were proud to be part of the ActionCOACH franchise, and the same proportion expressed confidence in its established business system.
The results also indicate positive expectations for the year ahead, with 83% of franchise partners anticipating improved profitability over the next 12 months. Meanwhile, 81% reported a reasonable balance between their work and family lives.
Julie Wagstaff, Managing Director of ActionCOACH UK, said: “Seeing that group get smaller this year makes it mean even more. Staying at five stars for 14 years isn’t something you can take for granted, and being one of only two brands to do it is a fantastic achievement.
“But what matters most is hearing that our franchise partners genuinely value the support and community around them. It’s recognition that our model works and allows us to continue having a meaningful impact on thousands of business owners up and down the country.”
Sharon Weston, Head of Franchising at WorkBuzz, highlighted the significance of the brand’s continued performance and improved satisfaction score. “Fourteen consecutive years of five-star satisfaction is extremely rare. This year, the number of brands with a perfect record since the survey began has halved, which shows just how hard it is to sustain,” Weston said.
“ActionCOACH UK hasn’t just maintained it, it has raised its overall satisfaction score by six percentage points, which is particularly impressive for a brand with such a long-standing track record of success.”
Weston added: “Maintaining this level of satisfaction year after year is an outstanding achievement and sends a powerful message to prospective franchise partners about the quality of the network they could be joining.”
Founded in 1993 by Brad Sugars, ActionCOACH operates a business coaching franchise model, enabling franchise partners to provide coaching, training and advisory services to business owners. Its services focus on helping clients improve business performance, profitability and growth.
WorkBuzz’s annual Franchise Satisfaction Benchmark Survey independently assesses franchisee experiences across areas including training, operational systems, leadership and ongoing support, offering insights into the quality of support provided by franchise networks.
ActionCOACH UK said it would continue using franchisee feedback to strengthen its support systems and identify opportunities to help franchise partners achieve better results.
