Abha Garyali Peer

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Abha Garyali Peer is a seasoned business writer, editor and journalist with over 15 years of experience in media and business writing. She began her career in 2009, including an early stint in mainstream journalism with Hindustan Times before transitioning to specialized business writing and editorial roles. Abha has contributed extensively to platforms such as Franchise India, Elets Technomedia, and Adgully, where she served as Assistant Editor, covering advertising, marketing, media, digital and business trends with insight and authority. Her work includes interviews, exclusive features, and industry analysis, highlighting key developments across brands and sectors.

Exclusive articles:

Recession Reset: How Franchising Prepares for the Next Growth Cycle

Recessions reshape franchising, creating new opportunities for brands built to adapt, operate leaner and capture the next growth cycle. Recessions rarely leave the franchise industry...

“Every BFT Session Has a Purpose”: Cameron Falloon on a Decade of Doing Fitness Differently

Body Fit Training (BFT) is marking its 10th anniversary this autumn, with more than 300 studios across 14 countries. Founded by former elite sports...

Small Footprints, Big Growth: The Rise of Micro-Franchising Across Emerging Markets

From water outlets and healthcare clinics to food kiosks and shop-in-shop models, micro-franchising is giving brands a lower-cost route into fragmented markets while opening...

From TikTok to Franchise: Why Chinese Beauty Accessories Are Booming in the U.S.

Chinese-made wigs, extensions, press-on nails and beauty accessories are moving from factories to TikTok feeds and mainstream U.S. retail. As brands such as Flower...

Gen Z Is Rewriting the Franchise Playbook

From digital-first experiences and creator-led discovery to flexible careers and faster feedback, Gen Z is changing what customers expect from franchise brands, and what...

Auntie Anne’s Hits 50 UK & Ireland Sites, Targets 100 by 2030

Auntie Anne’s has opened its 50th store across the UK and Ireland at The Beacon shopping centre in Eastbourne, marking a major milestone in...

Franchise Power vs Direct-to-Consumer: Competing Models for Scale

Why the pure DTC playbook lost its edge, and why franchising remains a powerful engine of global brand growth For much of the past decade,...

Beyond Cleaning: How Facilities Management Is Creating New Franchise Opportunities

From commercial cleaning to integrated facilities management, franchise networks are transforming an essential service industry through recurring contracts, specialist services, technology and global expansion. Cleaning...

Ghost Kitchen Franchises: The Delivery-First Model Reshaping Global Food Expansion

Ghost kitchens are moving franchising beyond storefronts, allowing food brands and franchisees to scale through delivery-first locations, shared infrastructure and multiple digital brands under...

Beyond Greenwashing: Building Sustainability into the Franchise Model

As franchise networks grow across markets, sustainability is shifting from a corporate responsibility initiative into an operational and financial priority, with major systems such...

AI Becomes the New Operating Layer for Franchising

From labour and inventory to customer experience and franchisee performance, AI is reshaping how networks operate. The next competitive advantage in franchising may not be...

Automotive Franchising Shifts Gear as EVs, ADAS and Diagnostics Drive New Opportunities

From mobile tool businesses to specialist workshops, automotive franchising is evolving alongside the vehicle itself. Rising EV adoption, increasingly sophisticated ADAS and diagnostics, an...

Is Tech Franchising Finally Ready to Scale?

The next wave of technology franchising is moving beyond computer repair. Managed IT, cybersecurity, cloud, AI implementation and digital transformation are creating recurring-service models,...

Wendy’s Turns to Former McDonald’s CMO to Reignite Customer Grow

Wendy’s has appointed former McDonald’s marketing executive Tariq Hassan as Chief Marketing and Customer Growth Officer, bringing a veteran restaurant marketer into the business...

Ageing Into Opportunity: Why Senior Care Is Becoming Franchising’s Next Powerhouse

The global ageing population is creating demand for care models that combine local relationships with scalable operating systems. The senior care industry is moving from...

Breaking

Oriental Kopi Expands Overseas with Indonesia and Mauritius Deals

Oriental Kopi adds Indonesia and Mauritius to its overseas...

SpudBros Makes Global Push with UAE Franchise Deal

The Preston-born jacket potato brand is partnering with Forward...

FaceGym Targets 28 UK Studios with Liverpool Franchise Launch

FaceGym is bringing its facial fitness concept to Liverpool...

Beyond the Brand: 12 Questions Every Franchise Investor Must Ask Before Signing

Buying a franchise can appear to be a safer...
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