The celebrity backed fitness brand The Pack, co-founded by industry veterans and group fitness innovators Noah Neiman and Andy Stenzler, is opening franchise opportunities as part of its global expansion strategy. The concept, blending strength training, conditioning and practical self-defence techniques in a high-energy group format, is rapidly gaining attention from fitness operators and enthusiasts worldwide.
The Pack has already drawn significant publicity following its flagship studio opening in Manhattan’s Flatiron district, where members experience a unique mix of cardio, strength and street defence drills designed to build both physical capability and confidence.
Russell Wilson, Super Bowl champion and founding partner, highlighted what makes the concept special. “Ciara and I are so excited to join Andy and Noah as Co-Founders of The Pack. I connect to the name through my NC State roots and what really excites me is the confidence these classes inspire. It’s a tough, gritty, all-out experience that builds not only strength and stamina, but also self-defence skills.”
The Pack co-founder Andy Stenzler added that the franchising approach is designed to maintain consistency and quality as the brand grows, saying, “Our founding team is launching the franchising platform directly so we can preserve brand consistency, operational excellence, and disciplined growth as the platform scales.”
Noah Neiman, another co-founder, explained the flexibility of the franchise model, noting that it is structured to fit a wide range of real estate environments while delivering the same distinct training experience everywhere. “By building the experience around portable, proven equipment, The Pack can open across a wide range of real estate environments while delivering the same training standard everywhere.”
The franchising launch comes amid robust interest from independent fitness operators and territory developers, signalling that demand for experiential, performance-oriented fitness concepts remains strong. Franchise partners can expect access to proprietary programming, instructor training and certification, operating support, advanced marketing resources, and branding designed to uphold the integrity of The Pack experience.
With planned expansion across the United States and internationally, The Pack aims to build a global network of studios that champion fitness, empowerment, and community, setting it apart in a competitive boutique fitness landscape.
