HomeWell Franchising LLC, the franchisor behind non-medical in-home care brand HomeWell Care Services, reported its strongest year on record in 2025, driven by franchise expansion, higher system revenue and new national partnerships aimed at strengthening its role in the senior care continuum.
The Burkburnett, Texas based company said it sold 41 new franchise territories and opened 37 agencies during the year, pushing systemwide revenue to $164 million, up 19 percent from $138 million in 2024. The performance marks the brand’s highest annual growth since inception and reflects rising demand for in home care services across the United States.
The results come shortly after HomeWell’s acquisition by private equity firm Main Post Partners, a San Francisco based investment firm focused on founder led and franchise driven consumer businesses. The deal is expected to accelerate HomeWell’s national expansion, technology investment and franchise support infrastructure.
Chief executive officer Crystal Franz said 2025 was a defining year for the company, citing simultaneous gains in franchise development, system performance and partnership expansion. She added that with Main Post Partners on board, the focus will shift to scaling resources, tools and operational support for franchise owners while broadening access to care for families nationwide.
Founded in 2002, HomeWell Care Services operates in the fast growing non-medical home care segment, providing personal care, companionship and daily living support for seniors and individuals with chronic conditions. Industry research from groups such as IBISWorld shows the US home care services market has expanded steadily over the past decade, supported by an aging population and a preference for aging in place rather than institutional care.
From a franchising standpoint, HomeWell’s 41 new territory sales signal continued investor appetite for senior care concepts, which are often viewed as recession resilient due to demographic tailwinds. The 37 new agency openings also indicate improved franchisee onboarding and ramp up execution, a key metric for franchisors seeking sustainable unit growth rather than paper sales.
The company said it has also increased investment in national partnerships and referral relationships to deepen its integration into the broader healthcare ecosystem. Such alliances typically include hospital systems, rehabilitation centres and senior living operators, positioning franchisees to capture consistent client referrals while elevating brand credibility in local markets.
With fresh capital backing, record system revenue and a strengthened franchise pipeline, HomeWell is entering 2026 with plans to expand its geographic footprint and enhance franchisee support systems, as competition intensifies across the fragmented home care landscape.
