Starbucks has opened its highest coffeehouse in Asia at the summit of Mount Fansipan, bringing the global coffee chain to one of Southeast Asia’s most visited mountain destinations.
The new café, called Starbucks Fansipan, sits at 3,063 metres above sea level within the Sun World Fansipan Legend tourism complex near Sa Pa in northern Vietnam. The store opened on March 14, 2026, allowing visitors to enjoy coffee while overlooking the Hoang Lien Son mountain range and the clouds that surround the peak often known as the “roof of Indochina.”
Located at the arrival station of the Fansipan cable car, the store features expansive glass walls designed to maximise panoramic views of the surrounding mountains and valleys. The location is a major tourist attraction for travellers visiting Sa Pa and trekking or riding the cable car to Vietnam’s highest mountain.
Chi Nguyen, public affairs Manager at Starbucks Vietnam, said the opening marks a significant milestone for the brand in the country. He said: “This achievement reflects the continued support of our customers and partners. With its breathtaking location and a design that celebrates both local culture and the craft of Starbucks, this store will be a must-visit destination for travellers from Vietnam and around the world.”
The store’s design draws inspiration from the culture of Vietnam’s northwestern highlands. Its exterior features a sage-green façade, while the interior uses wood textures, neutral tones, greenery and local textiles commonly found in Sa Pa. A custom sandblasted glass artwork above the bar depicts the contours of Fansipan and Vietnam’s coffee-growing regions.
According to Starbucks Vietnam, the Fansipan outlet also coincides with efforts to position cafés in landmark tourism destinations. Seating areas are arranged to allow visitors to enjoy mountain views while experiencing the brand’s coffee offerings at one of Asia’s highest retail locations.
Fansipan itself rises to more than 3,147 metres, making it the tallest mountain in Vietnam and the entire Indochina peninsula.
The opening adds to Starbucks’ growing footprint in Vietnam, where the company entered the market in 2013 and has since expanded across major cities and tourist hubs.
